KFC Japan Invents Low-Smell Fried Chicken, But What’s The Point?

In what may be the most Japanese adaptation of a very American meal, KFC Japan has invented a “low-smell” version fried chicken. What could possibly be the point of such a variation? Isn’t the aroma of greasy, crispy poultry half the deliciousness? (Or in the case of this weird vegetarian, all of the deliciousness?)

Apparently there is a purpose after all. The company claims it’s for passengers who don’t want to stink up the train on their daily commutes. And it’s specifically being sold at a KFC subway stand in downtown Tokyo for this exact reason.

So how does “low-smell” fried chicken actually work? The packaging, of course. The “Fried Chicken Home Type” meal (that’s the loose English translation of the official product name) consists of two pieces of chicken sealed in a special container, which is served at room temperature. The aroma is just repressed because of the lack of steam, which sounds pretty unappetizing. Who wants to eat lukewarm fried chicken?  Pro-tip: You can heat it up in a microwave once you get home to bring out the smells!

It’s an incredibly polite creation that comes just in time for Christmas. Yep, fried chicken has become a go-to holiday meal in Japan , thanks to a decades-old successful KFC marketing campaign. “Kurisumasu ni wa kentakkii!” or “Kentucky for Christmas!” is the mantra that’s won over  Japan since 1974. Though let’s hope you’re not spending Christmas on the subway.

If you are the most considerate person on the planet and do end up purchasing this lackluster meal, it will only cost you 500 yen, or about $4.50 in American dollars. Or if your aroma preferences are on the opposite end of the spectrum you can grab a KFC bath bomb, soak in a tub, and make your entire body reek of 11 magical herbs and spices. An odor that’s truly the gift that keeps on giving.

from Food News – Chowhound http://ift.tt/2pciD9Z